Sapelo Square
A brand and content system rooted in Black Muslim history and lived experience.
Sapelo Square (Consulting) · 2026
Led the development of Sapelo Square's full brand framework — positioning, narrative, mission, voice, and content strategy — centered on Black Muslim lived experience, and built a narrative-first content system that translates long-form scholarship into structured, multi-format social output.
The Idea
A brand and narrative framework that keeps the scholarship intact as it scales into everyday content.
The Problem
Deep scholarship on Black Muslim history existed, but no system connected it to accessible, shareable public content.
What I Built
Full brand framework (positioning, narrative, mission, voice), a content pillar/series/post-flow system, and a scalable model connecting long-form articles to multi-format content.
How I Built It
Integrated brand strategy directly into content operations and team workflows to strengthen alignment, consistency, and external presence.
The Impact
Verified metric coming soon.